Julie Malmberg Grawe

How to Win in the Game of Sponsorships, Product Placements, and Endorsements

Sponsorships, endorsements, and product placements have become a staple in marketing budgets. Whether motivated by making a positive impact through a nonprofit event sponsorship or spurred by hopes of making it big by getting your product “in the right hands,” marketing has its place and time. Roughly $380 million was spent on Super Bowl adsContinue reading “How to Win in the Game of Sponsorships, Product Placements, and Endorsements”

Car Dealerships Are Driving Away With Free Advertising – How You Can, Too

Have you ever driven up behind someone and noticed a car dealership decal on the back window (see image on right—the sticker is located below the back brake light)? If you live in Northern Colorado, your answer should most definitely be “yes.” Every dealership in the area must have gotten a great deal on backContinue reading “Car Dealerships Are Driving Away With Free Advertising – How You Can, Too”

No Marketing Budget? No Problem. Your Website May Be Responsive, But Are You?

Three years ago, I left the security of a full-time job and ventured out on my own. A little scary? Sure. A mistake? No! I did not have a traditional marketing budget—no plans for social media ads, printed promotional materials, and PR. And, guess what? I thrived. What’s my trick? I have more than one, butContinue reading “No Marketing Budget? No Problem. Your Website May Be Responsive, But Are You?”

Why Messages Need To Make Sense and Move Consumers to Action

The average American is hit with 5,000 messages a day. From television commercials to billboards, Facebook to bathroom stalls, messages flood our lives; some sticking with us forever, others flushing away as quickly as they came. Clever, catchy, memorable, or odd, whatever your messages are, there are two things that you must always ask yourself:Continue reading “Why Messages Need To Make Sense and Move Consumers to Action”

How To Make The Most of a $500 Annual Marketing Budget (Part 3 of 3)

I’m hoping you started of 2015 with more than $500 in your marketing budget. But if not, here is my final approach on how to successfully market your business for less than $500 a year. We covered the basics and went old school with print collateral in the first two posts: Part 1 and PartContinue reading “How To Make The Most of a $500 Annual Marketing Budget (Part 3 of 3)”