How To Make The Most of a $500 Annual Marketing Budget (Part 3 of 3)

I’m hoping you started of 2015 with more than $500 in your marketing budget. But if not, here is my final approach on how to successfully market your business for less than $500 a year. We covered the basics and went old school with print collateral in the first two posts: Part 1 and PartContinue reading “How To Make The Most of a $500 Annual Marketing Budget (Part 3 of 3)”

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How to Get By with a $500 Marketing Budget (part 2 of 3)

So in my last blog post, I tried to deter you from only dedicating $500 to your annual marketing budget. I also suggested some tips on how to make a $500 marketing budget work for you, even though I wouldn’t advise it. Now here’s the fun part. If you are set on a $500-a-year marketingContinue reading “How to Get By with a $500 Marketing Budget (part 2 of 3)”

How to Market Your Business For $500 a Year (part 1 of 3)

So can you really be successful with an annual marketing budget of $500? Honestly, yes. Would I recommend it? No. But if you’re smart and diligent, you can make it work. I often get asked about what I would recommend as marketing tips for small businesses and nonprofits. And, occasionally, I encounter a potential clientContinue reading “How to Market Your Business For $500 a Year (part 1 of 3)”

Inclusive, Inspirational Marketing Campaigns: Three Simple Things All Businesses Can Learn From Sports Slogans

Slogans, taglines, failed attempts to be clever—we have all fallen victim to the roller coaster of marketing campaigns that bombard us day in and day out. Most of the time, we just disregard them. But when campaigns are completely off base, grammatically appalling or just plain incorrect, they give us pause.  When one such gemContinue reading “Inclusive, Inspirational Marketing Campaigns: Three Simple Things All Businesses Can Learn From Sports Slogans”