slogans – WRITE on RED, LLC

What’s A Word Worth? How One Word Can Take You “Off Brand”

Looking for that magic word to make your next tagline or ad turn heads? Have you been at it for days or even weeks? If so, you’re likely searching too hard. More often than not, the simpler and more natural the wording, the better. Why does messaging matter so much? Well, the reality is thatContinue reading “What’s A Word Worth? How One Word Can Take You “Off Brand””

Inclusive, Inspirational Marketing Campaigns: Three Simple Things All Businesses Can Learn From Sports Slogans

Slogans, taglines, failed attempts to be clever—we have all fallen victim to the roller coaster of marketing campaigns that bombard us day in and day out. Most of the time, we just disregard them. But when campaigns are completely off base, grammatically appalling or just plain incorrect, they give us pause. When one such gemContinue reading “Inclusive, Inspirational Marketing Campaigns: Three Simple Things All Businesses Can Learn From Sports Slogans”