Why Messages Need To Make Sense and Move Consumers to Action

The average American is hit with 5,000 messages a day. From television commercials to billboards, Facebook to bathroom stalls, messages flood our lives; some sticking with us forever, others flushing away as quickly as they came. Clever, catchy, memorable, or odd, whatever your messages are, there are two things that you must always ask yourself:Continue reading “Why Messages Need To Make Sense and Move Consumers to Action”

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What’s A Word Worth? How One Word Can Take You “Off Brand”

Looking for that magic word to make your next tagline or ad turn heads? Have you been at it for days or even weeks? If so, you’re likely searching too hard. More often than not, the simpler and more natural the wording, the better. Why does messaging matter so much? Well, the reality is thatContinue reading “What’s A Word Worth? How One Word Can Take You “Off Brand””