Sponsorships, endorsements, and product placements have become a staple in marketing budgets. Whether motivated by making a positive impact through a nonprofit event sponsorship or spurred by hopes of making it big by getting your product “in the right hands,” marketing has its place and time. Roughly $380 million was spent on Super Bowl adsContinue reading “How to Win in the Game of Sponsorships, Product Placements, and Endorsements”
Tag Archives: marketing budget
No Marketing Budget? No Problem. Your Website May Be Responsive, But Are You?
Three years ago, I left the security of a full-time job and ventured out on my own. A little scary? Sure. A mistake? No! I did not have a traditional marketing budget—no plans for social media ads, printed promotional materials, and PR. And, guess what? I thrived. What’s my trick? I have more than one, butContinue reading “No Marketing Budget? No Problem. Your Website May Be Responsive, But Are You?”
Why Messages Need To Make Sense and Move Consumers to Action
The average American is hit with 5,000 messages a day. From television commercials to billboards, Facebook to bathroom stalls, messages flood our lives; some sticking with us forever, others flushing away as quickly as they came. Clever, catchy, memorable, or odd, whatever your messages are, there are two things that you must always ask yourself:Continue reading “Why Messages Need To Make Sense and Move Consumers to Action”
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