Sponsorships, endorsements, and product placements have become a staple in marketing budgets. Whether motivated by making a positive impact through a nonprofit event sponsorship or spurred by hopes of making it big by getting your product “in the right hands,” marketing has its place and time. Roughly $380 million was spent on Super Bowl adsContinue reading “How to Win in the Game of Sponsorships, Product Placements, and Endorsements”
Category Archives: Marketing
No Marketing Budget? No Problem. Your Website May Be Responsive, But Are You?
Three years ago, I left the security of a full-time job and ventured out on my own. A little scary? Sure. A mistake? No! I did not have a traditional marketing budget—no plans for social media ads, printed promotional materials, and PR. And, guess what? I thrived. What’s my trick? I have more than one, butContinue reading “No Marketing Budget? No Problem. Your Website May Be Responsive, But Are You?”
How To Make The Most of a $500 Annual Marketing Budget (Part 3 of 3)
I’m hoping you started of 2015 with more than $500 in your marketing budget. But if not, here is my final approach on how to successfully market your business for less than $500 a year. We covered the basics and went old school with print collateral in the first two posts: Part 1 and PartContinue reading “How To Make The Most of a $500 Annual Marketing Budget (Part 3 of 3)”
How to Get By with a $500 Marketing Budget (part 2 of 3)
So in my last blog post, I tried to deter you from only dedicating $500 to your annual marketing budget. I also suggested some tips on how to make a $500 marketing budget work for you, even though I wouldn’t advise it. Now here’s the fun part. If you are set on a $500-a-year marketingContinue reading “How to Get By with a $500 Marketing Budget (part 2 of 3)”
How to Market Your Business For $500 a Year (part 1 of 3)
So can you really be successful with an annual marketing budget of $500? Honestly, yes. Would I recommend it? No. But if you’re smart and diligent, you can make it work. I often get asked about what I would recommend as marketing tips for small businesses and nonprofits. And, occasionally, I encounter a potential clientContinue reading “How to Market Your Business For $500 a Year (part 1 of 3)”
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