Why Messages Need To Make Sense and Move Consumers to Action

The average American is hit with 5,000 messages a day. From television commercials to billboards, Facebook to bathroom stalls, messages flood our lives; some sticking with us forever, others flushing away as quickly as they came. Clever, catchy, memorable, or odd, whatever your messages are, there are two things that you must always ask yourself:Continue reading “Why Messages Need To Make Sense and Move Consumers to Action”

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How To Make The Most of a $500 Annual Marketing Budget (Part 3 of 3)

I’m hoping you started of 2015 with more than $500 in your marketing budget. But if not, here is my final approach on how to successfully market your business for less than $500 a year. We covered the basics and went old school with print collateral in the first two posts: Part 1 and PartContinue reading “How To Make The Most of a $500 Annual Marketing Budget (Part 3 of 3)”

How to Get By with a $500 Marketing Budget (part 2 of 3)

So in my last blog post, I tried to deter you from only dedicating $500 to your annual marketing budget. I also suggested some tips on how to make a $500 marketing budget work for you, even though I wouldn’t advise it. Now here’s the fun part. If you are set on a $500-a-year marketingContinue reading “How to Get By with a $500 Marketing Budget (part 2 of 3)”

How to Market Your Business For $500 a Year (part 1 of 3)

So can you really be successful with an annual marketing budget of $500? Honestly, yes. Would I recommend it? No. But if you’re smart and diligent, you can make it work. I often get asked about what I would recommend as marketing tips for small businesses and nonprofits. And, occasionally, I encounter a potential clientContinue reading “How to Market Your Business For $500 a Year (part 1 of 3)”

Stop the Insanity—The One Thing You Need To Do To Market Your Business Well

I’m a runner. I have been for 20+ years. I run in the rain, in the snow, through injuries, on vacations, when I’m sick, to celebrate, when I’m frustrated. You get the picture. I’m not fast, but I put in the miles, day after day. Even when major injuries have sidelined me, I’ve found otherContinue reading “Stop the Insanity—The One Thing You Need To Do To Market Your Business Well”