Tag Archives: marketing communications

How To Make The Most of a $500 Annual Marketing Budget (Part 3 of 3)

I’m hoping you started of 2015 with more than $500 in your marketing budget. But if not, here is my final approach on how to successfully market your business for less than $500 a year. We covered the basics and went old school with print collateral in the first two posts: Part 1 and PartContinue reading “How To Make The Most of a $500 Annual Marketing Budget (Part 3 of 3)”

How to Get By with a $500 Marketing Budget (part 2 of 3)

So in my last blog post, I tried to deter you from only dedicating $500 to your annual marketing budget. I also suggested some tips on how to make a $500 marketing budget work for you, even though I wouldn’t advise it. Now here’s the fun part. If you are set on a $500-a-year marketingContinue reading “How to Get By with a $500 Marketing Budget (part 2 of 3)”

How to Market Your Business For $500 a Year (part 1 of 3)

So can you really be successful with an annual marketing budget of $500? Honestly, yes. Would I recommend it? No. But if you’re smart and diligent, you can make it work. I often get asked about what I would recommend as marketing tips for small businesses and nonprofits. And, occasionally, I encounter a potential clientContinue reading “How to Market Your Business For $500 a Year (part 1 of 3)”

What’s A Word Worth? How One Word Can Take You “Off Brand”

Looking for that magic word to make your next tagline or ad turn heads? Have you been at it for days or even weeks? If so, you’re likely searching too hard. More often than not, the simpler and more natural the wording, the better. Why does messaging matter so much? Well, the reality is thatContinue reading “What’s A Word Worth? How One Word Can Take You “Off Brand””

Market Your Business Like A New House — How to Avoid Leaving the Door Open for Disappointment

There’s nothing like house selling and buying to bring you closer to the assortment of people who roam this planet. Wealthy, sloppy, kind, scared, oblivious, tuned-in—the array of humans is as diverse as home styles and prices. My husband and I recently sold our home and are in the process of buying a new home.Continue reading “Market Your Business Like A New House — How to Avoid Leaving the Door Open for Disappointment”