Category Archives: Marketing

Stop the Insanity—The One Thing You Need To Do To Market Your Business Well

I’m a runner. I have been for 20+ years. I run in the rain, in the snow, through injuries, on vacations, when I’m sick, to celebrate, when I’m frustrated. You get the picture. I’m not fast, but I put in the miles, day after day. Even when major injuries have sidelined me, I’ve found otherContinue reading “Stop the Insanity—The One Thing You Need To Do To Market Your Business Well”

Market Your Business Like A New House — How to Avoid Leaving the Door Open for Disappointment

There’s nothing like house selling and buying to bring you closer to the assortment of people who roam this planet. Wealthy, sloppy, kind, scared, oblivious, tuned-in—the array of humans is as diverse as home styles and prices. My husband and I recently sold our home and are in the process of buying a new home.Continue reading “Market Your Business Like A New House — How to Avoid Leaving the Door Open for Disappointment”

Be On The Offense—Why Marketing Isn’t Just Words, It’s Actions

Recreational sports leagues certainly bring competition, or lack thereof, to the forefront. My volleyball team got slaughtered the other night—scoring a total of 12 points in three sets to 21 (yep, if you did that math, that means we scored 12 to our opponent’s 63). Ironically, during one of the sets, one of my teammatesContinue reading “Be On The Offense—Why Marketing Isn’t Just Words, It’s Actions”

Simple Marketing From The Farm: Using Old-School, Cost-Effective Tactics

Twelve months worth of words add up. From blog posts to brochures, websites to marketing collateral, I have found words to explain, entice and entertain. Yet, some of the most compelling words I have come across were in an unlikely, unexpected place—Pella, Iowa. My husband and I were making the trek from visiting my familyContinue reading “Simple Marketing From The Farm: Using Old-School, Cost-Effective Tactics”