Author Archives: Julie Malmberg Grawe

How to Get By with a $500 Marketing Budget (part 2 of 3)

So in my last blog post, I tried to deter you from only dedicating $500 to your annual marketing budget. I also suggested some tips on how to make a $500 marketing budget work for you, even though I wouldn’t advise it. Now here’s the fun part. If you are set on a $500-a-year marketingContinue reading “How to Get By with a $500 Marketing Budget (part 2 of 3)”

How to Market Your Business For $500 a Year (part 1 of 3)

So can you really be successful with an annual marketing budget of $500? Honestly, yes. Would I recommend it? No. But if you’re smart and diligent, you can make it work. I often get asked about what I would recommend as marketing tips for small businesses and nonprofits. And, occasionally, I encounter a potential clientContinue reading “How to Market Your Business For $500 a Year (part 1 of 3)”

Stop the Insanity—The One Thing You Need To Do To Market Your Business Well

I’m a runner. I have been for 20+ years. I run in the rain, in the snow, through injuries, on vacations, when I’m sick, to celebrate, when I’m frustrated. You get the picture. I’m not fast, but I put in the miles, day after day. Even when major injuries have sidelined me, I’ve found otherContinue reading “Stop the Insanity—The One Thing You Need To Do To Market Your Business Well”

What’s A Word Worth? How One Word Can Take You “Off Brand”

Looking for that magic word to make your next tagline or ad turn heads? Have you been at it for days or even weeks? If so, you’re likely searching too hard. More often than not, the simpler and more natural the wording, the better. Why does messaging matter so much? Well, the reality is thatContinue reading “What’s A Word Worth? How One Word Can Take You “Off Brand””

Do You Really Want the Truth? Why 5-Question Customer Feedback Surveys Are Bogus

From Safeway to Sprint, it seems like every business I frequent lately is asking for feedback. I’ve received text messages, circled smiley faces on my receipts, voicemails, and verbal requests while in the checkout line—all attempts to convince me to rate my customer experience and provide feedback. As a marketing professional, I appreciate the effortContinue reading “Do You Really Want the Truth? Why 5-Question Customer Feedback Surveys Are Bogus”