Julie Malmberg Grawe

Kids on Planes—Four Things to Make Your Brand Scream

We’ve all been there. Dreading that flight packed with strangers’ children. They cry. They laugh. They generally annoy those of us traveling without kids. The way I see it, we kid-free travelers have two options: Cringe and complain like a grumpy old man glaring out his window when a dog walks on his perfectly primpedContinue reading “Kids on Planes—Four Things to Make Your Brand Scream”

Market Your Business Like A New House — How to Avoid Leaving the Door Open for Disappointment

There’s nothing like house selling and buying to bring you closer to the assortment of people who roam this planet. Wealthy, sloppy, kind, scared, oblivious, tuned-in—the array of humans is as diverse as home styles and prices. My husband and I recently sold our home and are in the process of buying a new home.Continue reading “Market Your Business Like A New House — How to Avoid Leaving the Door Open for Disappointment”

When It Counts–If Your Employees Are Confused, So Are Your Consumers

For better or worse, I enjoy a Starbucks Refreshers™ 12 oz. can of goodness almost every day. I gave up drinking diet soda on a daily basis more than a year ago. Longing for caffeine and a lower-calorie alternative to soda without the yucky artificial sweeteners, I found Starbucks Refreshers™ as a solution. Of course,Continue reading “When It Counts–If Your Employees Are Confused, So Are Your Consumers”

Be On The Offense—Why Marketing Isn’t Just Words, It’s Actions

Recreational sports leagues certainly bring competition, or lack thereof, to the forefront. My volleyball team got slaughtered the other night—scoring a total of 12 points in three sets to 21 (yep, if you did that math, that means we scored 12 to our opponent’s 63). Ironically, during one of the sets, one of my teammatesContinue reading “Be On The Offense—Why Marketing Isn’t Just Words, It’s Actions”

Inclusive, Inspirational Marketing Campaigns: Three Simple Things All Businesses Can Learn From Sports Slogans

Slogans, taglines, failed attempts to be clever—we have all fallen victim to the roller coaster of marketing campaigns that bombard us day in and day out. Most of the time, we just disregard them. But when campaigns are completely off base, grammatically appalling or just plain incorrect, they give us pause. When one such gemContinue reading “Inclusive, Inspirational Marketing Campaigns: Three Simple Things All Businesses Can Learn From Sports Slogans”