From Safeway to Sprint, it seems like every business I frequent lately is asking for feedback. I’ve received text messages, circled smiley faces on my receipts, voicemails, and verbal requests while in the checkout line—all attempts to convince me to rate my customer experience and provide feedback. As a marketing professional, I appreciate the effortContinue reading “Do You Really Want the Truth? Why 5-Question Customer Feedback Surveys Are Bogus”
-
Subscribe
Subscribed
Already have a WordPress.com account? Log in now.
WRITE on RED, LLC 